PVR, NODWIN Gaming tie up for esports tournaments live streaming in cinemas
PVR Limited, India’s largest cinema exhibition company,
and e-sports and gaming company NODWIN Gaming announced a new partnership for
India's first in-cinema esports live
tournaments together, beginning with Battlegrounds Mobile India (BGMI), the
version of PUBG exclusively for India.
The pilot will begin with the popular game and going forward would
include games from different genres. Gamers and gaming enthusiasts across the
country will be able to participate in online esports cups and
in-cinema tournaments with separate prize pools for each city.
This initiative is expected to fast track esports entertainment’s
growth trajectory in India by combining the appeal of esports gaming with the
magic of big screen experience.
Esports has a growing market in India. According to research from
EY in August, the esports market size in India was Rs 300 crore in FY2021 and
it expects it to reach Rs 1,100 crore by FY2025.
However, the sport has a much larger economic impact: we expect it
to generate economic value of around Rs 10,000 crore between now and FY25. The
consultancy expects 1.5 million players, 85 million viewers, and over 20
broadcasters and several brands, organizers and publishers to collectively
define the esports market in India by FY2025.
The quarter-final, semi-final and finals of the cups, in each
participating city, will be broadcasted in select PVR Cinemas, along
with live streams on various digital platforms, including NODWIN Facebook and
Youtube pages, PVR's website and mobile app.
The tickets will be priced at Rs 150-200 initially. "“Our
purpose at PVR is
to gather, grow and entertain communities. With us becoming a part of the
Indian esports ecosystem, we have the opportunity to serve our purpose by
giving PVR communities another entertaining way to gather on our esports
platform. NODWIN team has a relentless passion for gaming, we are delighted to
be partnering with them on this initiative,” said Kamal Gianchandani, Chief of
Strategy, PVR Limited in a statement.
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