Spotify plans to take on TikTok with vertical feed of music videos
Swedish music streaming giant Spotify is testing a
new feature in its mobile app that basically adds a vertical feed of music
videos like TikTok that
users can scroll through to find something they like.
Several apps like Instagram and YouTube are replicating the TikTok style with a
vertical short video feed.
The feature was spotted in the beta version of Spotify for iOS,
which is available on TestFlight. A new icon in the tab bar of the app takes
users to a new vertical video experience where they can swipe up or down to
watch short video clips, reports 9To5Google.
As per the report, Spotify declined to
provide further details about the vertical feed of music videos.However, the
company confirmed in a statement that it has been exploring the idea of a
vertical video feed.
The feature may be taking advantage of Spotify's existing Canvas
format.
Introduced broadly in 2019, Canvas allows artists to create videos
that accompany their music on the Spotify app.
Spotify recently announced that it is collaborating with Netflix
to launch a dedicated hub within the OTT platform.
The hub will serve as a one-stop shop for all Netflix-related
media, some of which is exclusive to Spotify.
This hub can be accessed from the mobile as well as the web
version of the service.
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